Geos

The Geos Tool

This tool enables to see which areas are more or less likely to engage with particular brands or products compared to the national average. This can help you in a research and planning sense, by deciding which areas to target or where to focus conquesting efforts. In a delivery use case, we can change impression delivery based on where users are geographically most likely to engage with the campaign messaging. data is available

The data can be demonstrated by a state-by-state breakdown or DMAs; that is determined by clicking on the bar above the graph.

Data set - there are three data sets –

Consumption – represents how often a seed interest is consumed in relation to a certain region, compared to the other displayed regions. The displayed region with the highest consumption is given a score of a 100.
Skew – the extent to which the seed interest is over-indexed within a certain region compared to the entire country.
Distribution – the percentage of a region consumption out of the total interest consumption.

Geo tool actions

To open the Geo tool, in the Insights screen, click Geo above the graph display.
Display – change from map to list display by clicking on the requested display
Data set -– change from Skew to Distribution or Consumption display by clicking on the requested set
Content drivers – click on the to the right of a topic to display content examples that drove consumption.