Targets

A Target creates a data segment of trending interests enabling marketers to target the best places for ads, and also for raising the consumption of data, be it a website, blog or tweet. What a target does is to find the phrases associated with seed words (for instance, your brand) that have the highest velocity. This information can be used to target sources of these associated phrases with ads, or to use them in websites.

Targets are saved under a program (see Settings Screen), so any targets you create under a program will be available to other users in the same program.

To create a target

1. At the top right of the Discovery screen, click the Target icon . One of the following two things happens:

1. • If this is your first target, the Add a New Target popup opens.

   • If targets already exist for your program, the Program Target popup opens. To create a new target click Add New + to open the Add a New Target popup.

2. Fill the Target details as explained in the following list

   • Name: Enter a name for the target.

   • Seeds: Enter the seeds to be used in the target as you would enter seeds in the Discovery Interest bar (see Entering Seed Interests). By default, the seeds entered in the Interest bar also appear here.

   • Velocity: Set the velocity range required for the seeds’ associated phrases by sliding the upper and lower limit markers.

   • Time Frame: Set the time frame of the target’s time filter. For example, click 3D to have the target collect associated phrases from the last three days.

   • Dynamic Update: Turn on the Dynamic Update switch to activate the target dynamically – the target will check and update the list of associated phrases that match your velocity and time frame settings every 6 hours for as long as it is active.

   If the Dynamic Update switch is set to ‘Off’, the target will create a ‘snapshot’ list of associated phrases for the moment it is activated.

   • Expand Concepts: Turn on the Expand Concepts switch to add even more trend words by adding phrases associated with the high velocity associated phrases already collected. For example, if the seed word ‘Orange’ returns the associated phrase ‘Network’, then ‘Network’ may return ‘Cloud’, which may be added to the list of associated phrases.

   • Limit to Selected Topics: Turn on the Limit to selected topics switch to limit the targeting to topics already selected in the Discovery screen’s Topics filter.

   • Limit to Brand Safety Model: Turn on the Limit to brand safety model switch to exclude associated phrases that are on your brand’s ‘blacklist’, such as a competitor’s name or phrases relating to offensive topics.

3. Click Save to save your target. The Program Target popup opens and your target is added to a list of targets. It is, as yet inactive.

4. To activate a target, in the Program Target popup turn on the On/Off switch for the target.

5. To edit a target, in the Program Target popup click the Edit icon .

6. To delete a target, click the X to its left.

For more details, please see Discovery --> Channel Insights.

See Also:

Trending Interests

Content Streams

Channel Insights

Key Trends

Velocity

Exclusions