The Discovery interest bar contains the interests (words or phrases) that you want to examine. These are called the seed interests. You can enter up to seven seed interests in the Discovery interest bar at once.
To use the interest bar
To add seed interests to the interest bar, click anywhere in the bar and type in the required interest in the bar. Separate interests with a comma.
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· You can use the auto complete dropdown to help select an interest. The auto complete list is sorted based on consumer interest in the relevant terms, so the 1st auto complete suggestion garnered the greatest consumer interest in the current discovery settings. · The program’s refined interests are displayed to the right of the auto complete dropdown, and you can select one of them as well. |
To remove an interest, click the X adjacent to the phrase.
To remove all interests, click Clear All at the right end of the interest bar.
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Interests in the interest bar stay consistent throughout the Brand Intelligence screens. Changing the interests in one screen will change them in the others too. |
When using the Social channels filter, you can type in a @handle, and the auto complete dropdown will let you choose between posts of the handle or mentions of the handle as a seed interest. You will be able to get insights related to the handle’s own posts, such as their most used phrases, hashtags, and the audiences that engaged with their posts.
For example, use this capability to conquest your competitor's voice:
Target the audience who engaged with your competitor's posts: Type in your competitor's twitter @handle and select "posted by @handle" as a seed interest. Then, select the audience tab to see who engaged with your competitor's posts on twitter.
Target phrases and hashtags used by your competitor: Type in your competitor's twitter @handle and select "posted by @handle" as a seed interest. Then, select the phrases or the hashtags tab that are often used by your competitor.
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