The Dashboard is the first screen that opens when you open the Brand Intelligence platform. It provides a quick at-a-glance view of what’s been happening with your main interest over the past month compared to your other key interests.
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Your main and key interests are defined in your program. You can define and edit programs in the Settings Screen. To select another program click the program’s name at the top of the screen and select the required program from the dropdown. |
The Dashboard
The Dashboard contains several useful widgets that monitor the key interests for your marketing activity, as explained in the following sections:
Top Stats Bar – displays your program’s main interest (e.g. your brand name), the percent of change in its consumption compared to the previous month and compared to the key interests (e.g. competitors' brands) that are monitored by the program. The Top Stats Bar also includes the sentiment breakdown.
Consumption Trend Graph – displays your program’s main interest’s consumption trends, vs. the program’s monitored phrases
Geo – displays the top countries where the main program interest is consumed
Top Associations – displays the main program interest’s top associations. These are unique phrases that frequently appear with the main program interest
Indexed Consumption – displays an indexed consumption of the main program interest vs. the program’s key phrases
Recent Articles – displays the most recent articles and live updates of content about the main program interest
Audience – displays a breakdown of gender and age segments audiences who consume content about the main interest
You can filter the Dashboard to display the information by country.
To filter the dashboard
In the upper right of the Dashboard screen, expand the filter by clicking the Filter button .
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The program currently in use is displayed at the top of the screen. |
Under Filters expand the Geo filter and select one or more countries. The dashboard will display data from the selected countries. The Geo widget will show the selected countries.
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If no countries are selected, then all countries are represented on the dashboard. |
Reset the filters by clicking Reset Filters at the bottom of the Filters pane.