Topics

The Topics filter allows you to limit or focus the analysis on certain content categories that are more relevant to you, or exclude content categories that are ‘noisy’ or not relevant. For instance, if you enter ‘Orange’ in the Interest bar and select the ‘Food Drink and Dining’ topic, then the consumption of the keyword ‘Orange’ may be compared with ‘Juice’, ‘Chicken’, and ‘Salad’, but not ‘Network’ or ‘Orange County Airport’.

To filter the Insights screen by topics

In the upper right corner of the screen, open the Filter button .

Note:

The program currently in use is displayed at the top of the screen.

Under Filters expand the Topics filter and select one or more topics.
You can select sub-topics by expanding a topic (click next to the topic). Selected topics and sub topics appear in the list with a check mark to their right.

Note:

If no topics are selected then all topics are represented in the display.