Interest Bar

The Insights interest bar contains the phrases you want to compare. These are called the seed interests. You can enter up to seven seed interests in the Insights interest bar.

To use the interest bar

To add seed interests to the interest bar, click anywhere in the bar and type the required phrase in the bar. Separate phrases with a comma.

Note:

· You can use the auto complete dropdown to help select a phrase.

· The program’s refined interests are displayed to the right of the auto complete dropdown, and you can select one of them as well.

To remove a phrase, click the X adjacent to the phrase.
To remove all phrases, click Clear All at the right end of the interest bar.

Note:

Phrases in the interest bar stay consistent throughout the Brand Intelligence screens. Changing the phrases in one screen will change them in the others too.